Mac makeup banner for youtube11/12/2023 “Ukonwa is a true brand builder who imbues a fast-moving entrepreneurial spirit and truly embodies the brands that she works on,” said Pinatel. She joined the beauty conglomerate from Unilever’s Knorr and prior to that worked on brands such as Durex, French’s Mustard and Betty Crocker. Prior to leading consumer marketing at Coty, Ojo was credited with leading the revamp of Covergirl as its senior vice-president. “That was because among many reasons, MAC chose to serve me and many others when most beauty brands thought we weren’t worth investing in,” she said. In an Instagram post, Ojo noted she had praised the brand’s marketing efforts since her time in business school.
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